Lokeshleveraged his training and exposure to global trends in development strategies and e-governance methodologies to come out with innovative, out-of-box welfare schemes for Indian conditions.
He helped TDP develop the Cash Transfer Scheme from Brazilian models for their manifesto in the 2009 elections. The TDP proposal was criticised by Congress, but later was implemented by UPA in January 2013.
Similarly, Lokesh devised effective communication strategies that explained in simple terms how corruption, especially the quid pro quo deals between government and business, can harm the long term interests of the people. These communications were widely used by TDP in the run-up to and during the 2014 General Elections.
He brought a fresh approach to the way political campaigns are conducted by bringing in a strong technology focus. He headed a strong analytics team that processed huge amounts of data and the feedback from social media provided valuable leads that helped in defining the battleground for the 2014 general elections. This field-based feedback mechanism helped define the issues that were affecting the people, what commitments the party could make and helped the candidates, district leaders, and the party president connect with the electorate better. Lokesh has been the key strategist for the party right from candidate selection to policy formulation.
Lokesh also changed the way political discourse has been conducted in Andhra Pradesh. For long politics in the Telugu land thrived on vote banks by playing emotions of one against the other. While some leaders pit one region against the other, others pit one caste against each other. Political parties have also tried to ignite the people’s sentiments on the basis of religion and encash it during the polls.
Lokesh presents a refreshing contrast and has been a fine practitioner of development-oriented inclusive politics. His vision is based on the understanding that growth and prosperity of a caste, community, religion, village, city or sector need not be at the cost of another. He believes that development, uplift and progress need not be a case of one against the other, but it can include everyone. In this he is clearly following the line of his grandfather the legendary Sri NandamuriTaraka Rama Rao (NTR) and his illustrious father Sri N. Chandrababu Naidu.
At the heart of Lokesh’s vision lies his philosophy for all-round development with the integration of different streams which drives growth. This includes Knowledge, Water, Energy, Security and Human Resources, the five fundamental powers required to achieve holistic and sustainable growth.
He is an enthusiast of Public-Private-Participation (PPP) model in almost all sectors to bring in more equitable development. Lokesh’s pet project is drinking water scheme for all villages of Andhra Pradesh. Christened NTR SujalaSravanti, it is being planned under PPP model. Several reputed institutions are showing interest in the scheme. He also plans to have a similar medical reimbursement scheme.
Lokesh also believes in embracing urbanisation as an opportunity rather than a threat, it made provisions to modernise and improve lives in urban areas.
Currently, Lokesh is the treasurer for TDP Worker’s Welfare Fund and is busy preparing a strong contingent for the party in both Telangana and AP. Some 6.6 lakh party soldiers will be readied in another year’s time who will be given employment opportunities. The party will also partly finance their individual establishments and insure their lives. These soldiers will act as the eyes and ears of the party at the grass-root levels, and will give constant feedback on government activities, based on interactions with the people.